Welcome to Alchemy for the Soul

Jewellery with Purpose. Power. Presence.
Step into DanAmara where intention meets design.
Our handcrafted crystal jewellery awakens your inner light, blending divine feminine energy, nature’s magic, and ancient wisdom.
Made with love, rooted in sustainability we plant a tree for every piece sold.
This is more than adornment. It’s a calling.

Shop the look

Golden Cascade Amazonite Earrings
£48.00
Lotus Gate Aquamarine Ring
£39.00
Emerald Muse Entwined Necklace
£210.00
★★★★★

Elena’s sound healing gong bath was an experience like no other—pure magic! The energy, the vibes, the way she holds space… I left feeling like a whole new person. If you haven’t tried one of her sessions yet, you’re seriously missing out. Elena, you’re a goddess!”

Tasha B
London, UK
★★★★★

“Absolutely in love with the jewellery I received from Alchemy For The Soul. Each piece feels intentional, unique, and filled with positive energy. You can really tell it’s been created with love and purpose. I get compliments every time I wear it!”

LUCY M
London, UK
★★★★★

“Alchemy For The Soul is more than just jewellery it’s a whole vibe. My crystal necklace not only looks stunning, but I genuinely feel more grounded and uplifted when I wear it. Beautiful energy and amazing quality!”

Jasmine R
Manchester, UK
★★★★★

I came across Alchemy For The Soul at Angel Central and was instantly captivated. Their jewellery, gems, and crystals are not only stunning but feel deeply connected to healing and intention. Every piece I’ve bought radiates such beautiful energy I always leave feeling uplifted!”

Layla S
London, UK
★★★★★

Quality jewelry with quick shipping

kate
london
★★★★★

I ordered from Alchemy For The Soul all the way from the U.S., and it was so worth it. The jewellery and crystals are absolutely beautiful and arrived with such care and positive energy. You can tell this brand is all about intention and love. Can’t wait to order more!”

Maya L.
Los Angeles, CA

Where To Find Us

Visit us every weekend at Angel Central, Islington, from 11am to 6pm, where the atmosphere is always buzzing with life. Surrounded by stylish boutiques, delightful cafés, and a fantastic selection of restaurants, it’s a place where Islington’s vibrant spirit shines. Whether you’re enjoying a film at Vue cinema or exploring the unique offerings of the area, make sure to drop by our pop-up. Discover the magic of our crystals up close, see our jewellery in person, and enjoy a warm, personal welcome. We’d love to meet you and share the energy of this beautiful space!

Stall inside the vibrant Angel Central London shopping Centre

21 Parkfield St, London N1 0PS Saturday, 11am - 5:30pm

Get directions
The Forest Of 'Alchemy For The Soul' Is Growing, For Every Sale, We Plant A Tree.

Sound Healing

Join Elena's Gong Bath Event: Experience Deep Relaxation and Healing Vibrations. Unwind and Rejuvenate with Us