Our love for the Earth is at the heart of everything we do.

At Alchemy for the Soul, we believe that true beauty is a gift from the Earth, a reflection of its profound wonders and ancient energies. The DanAmara jewellery collection, curated by co-creators Elena Amara and Dani Nejad, is our heartfelt tribute to this belief—a celebration of the vibrant energy and transformative power of crystals and gems.
 
Our love for the Earth is at the heart of everything we do. We are deeply committed to sustainability and ethical practices, ensuring that every crystal we use is carefully sourced with the utmost respect for the Earth and its people. We believe in giving back to the planet that has given us so much. Through our partnership with Tree Nation, we plant a tree for every piece of jewellery you purchase, helping to restore and protect our natural world for generations to come.
 
Our journey began with a deep appreciation for the Earth’s natural treasures. From the sun-kissed landscapes of Rajasthan to the lush, verdant terrains of Brazil and the mystical peaks of Peru. We have travelled far and wide. Along the way, we have forged connections with master artisans whose craftsmanship brings each unique design to life. These collaborations ensure that our pieces are more than just adornments; they are works of art infused with the spirit and energy of the lands from which they originate.
 
The DanAmara Collection is a tangible connection to Mother Earth. Each piece symbolizes empowerment and protection, designed to accompany you on your life’s journey with grace and elegance. When you wear our creations, you are not just wearing a beautiful accessory—you are carrying a piece of the Earth’s beauty and strength with you. It is a symbol of love, protection, and a constant reminder of your connection to something greater and deeply rooted in the Earth. Let our jewellery be a part of your journey, a beacon of the beauty and power that resides within you.
 
Explore the DanAmara Collection and discover the perfect piece that resonates with you and the timeless beauty it provides.
 
Wear the Earth. Feel the Energy. Carry the Strength.

Our Mission

At Alchemy For The Soul, we are passionately connected to Tree-Nation’s mission to restore our world’s forests. Our commitment to this cause comes from our deep love for nature and our desire to make a meaningful difference. By partnering with Tree-Nation, we are able to take concrete steps toward replenishing the forests that are vital to the health of our planet.


Each tree planted through our partnership represents a small but significant victory—helping to restore ecosystems and preserve the incredible diversity of life that thrives in these forests. We recognize the importance of these habitats, as 85% of the world’s species rely on them for survival, and we are dedicated to protecting them for future generations.


When you choose to support us, you’re not just making a purchase—you’re joining us in this vital mission. With every sale, a tree is planted, and together we’re creating a more vibrant and flourishing world. Thank you for being part of something truly beautiful and for helping us nurture a greener future for all.


https://tree-nation.com/profile/alchemy-for-the-soul